We have opened our first concept store...

The new Jaycar flagship store is open and it is unlike any other Jaycar store you have ever seen.

Sydney's Central Park Mall now hosts a new retail experience which encourages customers to imagine what's possible with technology.

"Think. Possible" is our new catchcry for stores and our business moving forward. We aim to do for technology what Bunnings did for hardware and present an opportunity to expand customer horizons with what's possible in the connected home.

Our new store is located at Central Park Mall, across from the University of Technology in Sydney and spans more than 420 square metres.

You will find our usual fare – everything from cable connectors to computing accessories and more than 7,000 active product lines.

We also have display areas along with collaborative work spaces and Click & Collect order lockers for flexible service.

The main focus of the store will be a Jaycar first – a dedicated space known as the Maker Hub where customers can take part in workshops, challenges, attend events and even use 3D printers with their own projects whether they are a tech expert or just a beginner.

"We are trying to push the boundaries of experiential retailing in this sphere," says Chief Marketing Officer, Jarrod Carroll.

"Our new Maker Hub space will allow customers to have hands-on experience with many of our products.

"For example, people will be able to work on benches with Arduino & Raspberry Pi microcontrollers and experience various workshops lead by our in-store tech experts.

"It's all about inspiring people through the endless possibilities of technology."

To celebrate the opening of the Central Park Mall concept store, we are running Tech Fest from June 14-16 and will be offering free tunes and chips, daily giveaways and promotions on a range of products.

Also happening in-store during those three days will be workshops and interactive demonstrations to give customers examples on how various technologies work together.

You can book a place in the workshops via email to broadway@jaycar.com.au or on the day with store staff.

The new store layout offers a simpler and easier model for tech shoppers, giving them new ways to search for products, Instant Check Out services and extended Click & Collect available for locals to shop around the clock.

Felicity Armstrong of Frasers Property Australia, says "We are thrilled to welcome Jaycar's first of its kind store as the latest addition to the lifestyle and forward-thinking mix of retailers at Central Park Mall and look forward to fostering inspiration and innovation within the local community."

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